Mood is a design & development studio based on planet Earth.

We specialize in making stuff.
Stuff that makes people smile. Or think.
But preferably both.

And we love what we do.


visual identity

The Money Motion logo concept is built on playing with the name of the conference, using traditional visualisations of numbers and 1337 (leet), an informal language used for online communication - bridging the gap between traditional and new finance. A typography that combines a contemporary, friendly sans serif with typographic elements characteristic for monospace fonts is used for the logo. Combining letters and numbers and animating the logo for digital environments emphasizes the name of the conference, while the subtle use of typographic elements specific in programming and internet slang brings out both the tech oriented and inclusive, fun character of the conference. 


visual identity, website design and development

After5 is a new Croatian lifestyle and beauty portal led by the amazing Hana Bartolović. An atypical elegant typeface that combines prominent features of serif fonts with the simplicity of san serifs is used for the logo, which also has two mutations used in print materials. The website is simple, clean and built with block elements, which makes it easy to diversify the overall appearance of the homepage and more importantly, every single article. The grids on all pages are optimized for the seamless use of specific sizes of Google ads, keeping the feel non commercial while offering advertising space.


website design and development

Hana is definitely our favorite Croatian illustrator (and quite a charming individual). And she's very very good at what she does. So you can probably imagine how excited we were when she asked us to create her portfolio website.
Creating a website for a colleague that illustrates (better than yourself), animates and has a degree in design sounds scary. At first... And later on.... And throughout the whole process if we`re being honest. Her work is very recognizable and there`s a wild sort of freedom in her lines, so we decided to build on that, while keeping it clean so her drawings get the attention they deserve. 

Take a peek:


visual identity, illustration, website design and development

"Good stories take a stand, make a difference and make the world a better place. They awaken something in us, encourage us to think, inspire us to act."
Sobremesa is a boutique consultancy for branding, digital communication and event management. In a world consumed by mass production, they work with people and brands focused on quality over quantity. As they are in the business of telling stories, the visual identity is built on storytelling through collage illustrations. 

Check out their website:


visual identity, app design, illustration

FitMindset is an app created to help humans to function better in various aspects of our lives and improve our general wellbeing through practicing meditation and mindfulness. It’s the first mindfulness app in Croatian, best suited for people who find it easier to focus in their native language. The logo is simple and friendly, with a mark that symbolises a moment of inner clarity, protected from the outside world. The app has 10 meditation and program categories, carefully crafted by experts in each field, each of them with a color palette of its own.

Try the app


visual identity

CROMADS is a project led by Paul Bradbury, dedicated to connecting digital nomads with authentic Croatian excperiences, 12 months a year.

The identity is based on playful, nonconformist typography and a strong, icon based visual language that can be implemented as an animation for digital environments and a pattern for printing purposes or used for signaling.

To emphasize how very different the Croatian experience can be, the typography is acompanied by around 60 symbols, built on basic geometric shapes.


naming / visual identity / web design & development / illustration

Medicine is serious business, but can it have a friendly face?

Life goes in cycles as we develop and age and have kids of our own and watch them develop and age and have kids of their own... The journey is wonderful but can be scary, especially when it comes to our health and medical needs.

Having a familiar face by your side through every stage of the cycle feels warm and safe and those are the feelings we wanted to focus on through the website for Gineko, a pediatrics & obgyn clinic from Zagreb, Croatia.

best website design

BILJKOBORCI: Personal Plant

illustration / packaging design / 3D

Biljkoborci are a company specialised in plant starter kits and all things green! Inspiring an urban gardening revolution, planting in pots and asphalt craks, making the world a greener (and much nicer!) place.

Well, we might be a bit biased, but they are definitely the best.

We helped them pack the very Personal Plant (Osobna Biljka), a plant growth starter kit that includes seeds, soil, instructions and a personal note for any personality. The Personal Plant comes in two versions, flower or spice mix, for which we drew two characters.


Packaging of the world



visual identity / web design & development

* C H A O S, according to physics: the property of a complex system whose behaviour is so unpredictable as to appear random, owing to great sensitivity to small changes in conditions."

Visual identity and website for Organise Chaos, event management wizards working across projects ranging from small exhibitions to large outdoor festivals.

Festivals and live events are chaos, but there`s a strange kind of magic in that. The website is based on the idea that an event is a live organism, chaotic but adaptable.

We've hidden a little Easter egg, please reload the site a couple of times.


Feminism and a New Conservativism

illustration / layout design

Book cover and layout design for a book published by Bilten and transform!europe, edited by Marko Kostanić.

"Issues of gender inequality and political conservatism in the Balkans have always been treated differently than in the west of the continent. These tendencies are often treated as default cultural features of a geographical area, resistant to political change at least to some degree. Although countries in the Balkans differ in terms of specific histories and institutional contexts, similar trends can be observed."

from the foreword by Marko Kostanić


illustration / packaging

Visibaba is a gypsy brewery making unusual craft beers. Choko Oh No!, a Russian imperial chocolate stout with raspberries, made in Poland as a limited edition beer.

There`s a few things we love, beer and chocolate being quite high on that list. So, we were quite thrilled by the opportunity to design the label for a beer made of chocolate. We tried to convey that while the combination sounds like a bit of a mind ****, the beer is very indulgent and rich in taste.


branding / website design and development

We love working with people and companies who impact the world in positive ways.

In 2020., we were asked to design the identity of a Norwegian startup that strives to preserve our planet’s climate.

Reducing CO2 emissions is today's most pressing challenge and we were really happy to meet some of the people who`ve made it their life's work.

We return carbon is an innovative startup from the Norwegian west coast with the aim to minimize carbon footprints and limit global warming through low-carbon investments and clean energy solutions.


book editing / layout design

*Nebitno { Croatian } = Irrelevant { English }

In collaboration with Lauba and the artist himself, in June 2020. we published a book about Nebitno, called "Glavu Gore" ("Chin up!" in Croatian). A few days after the earthquaqe in Zagreb the cover photo of the graffiti was shared by the Croatian Ministry of the Interior on Twiter, sparking another debate on whether graffiti is art or not.

Printed on recycled 150g matte paper, 19x19 cm, the book contains 160 pages with 120 photos by the amazing Goran Kerić, Silvestar Kolbas & Nebitno + a few smart words from Luka Ostojić.

Every copy is signed by the artist. 

Available at: 

Jutarnji List


branding / packaging

Magical forest creatures, tree spirits and guardians of dreams, brought to life by Maša Barišić, Zagreb based fine artist. They scare nightmares away and bring peace, luck and abundance to every home.

The visual identity is inspired by the ceramic creatures themselves, their shapes and patterns, creating a new visual language.



branding / illustration / packaging

*patuljak { Croatian } = dwarf { English }

Pivara Patuljak is the first brewery from Subotica, Serbia, formed out of shared love for good beer and fun experiments.

The logo is a play with type (the word "patuljak" has a slightly shorter stature), accompanied by a symbol derived from the local folk costume and transformed into a pattern, implemented on various packaging, t-shirts, glasses and other promotional materials.

Each beer has an illustrated dwarf character and the background color of the label changes with the beer type (pilsner, dark pilsner).

Primeri brendiranja domaćeg zanatskog piva


festival identity / illustration

Every year, by the end of May, the city of Zagreb becomes a colorful Wonderland, with magic waiting to happen behind every corner.

For the 23rd edition of the festival we tried to capture glimpses of that magic through a series of characters, connected to specific site locations of the festival. The characters were used on posters, the catalogue, flyers, accreditations, t-shirts and other promotional material.


festival identity / illustration

Dubrovnik Craft Beer Festival is a two day event dedicated to promoting Croatian micro breweries.

Commissioned by Valamar and R-OH Concept, we made tiny models of Lokrum island and Dubrovnik Old Town, using a variety of papers, corrugated cardboard, rocks, cork and bass guitar strings (.110). And we loved every second of the process.

Photos of the models were used for a series of teaser postcards, the poster and other promotional materials.


visual identity / illustration series

Visual identity for FONETIKA parties, season 2017/ 2018.

Collaboration with Nikolina Steković