Mood is a design & development studio based on planet Earth.

We specialize in making stuff.
Stuff that makes people smile. Or think.
But preferably both.

And we love what we do.


visual identity

CROMADS is a project led by Paul Bradbury, dedicated to connecting digital nomads with authentic Croatian excperiences, 12 months a year.

The identity is based on playful, nonconformist typography and a strong, icon based visual language that can be implemented as an animation for digital environments and a pattern for printing purposes or used for signaling.

To emphasize how very different the Croatian experience can be, the typography is acompanied by around 60 symbols, built on basic geometric shapes.


naming / visual identity / web design & development / illustration

Medicine is serious business, but can it have a friendly face?

Life goes in cycles as we develop and age and have kids of our own and watch them develop and age and have kids of their own... The journey is wonderful but can be scary, especially when it comes to our health and medical needs.

Having a familiar face by your side through every stage of the cycle feels warm and safe and those are the feelings we wanted to focus on through the website for Gineko, a pediatrics & obgyn clinic from Zagreb, Croatia.

best website design

BILJKOBORCI: Personal Plant

illustration / packaging design / 3D

Biljkoborci are a company specialised in plant starter kits and all things green! Inspiring an urban gardening revolution, planting in pots and asphalt craks, making the world a greener (and much nicer!) place.

Well, we might be a bit biased, but they are definitely the best.

We helped them pack the very Personal Plant (Osobna Biljka), a plant growth starter kit that includes seeds, soil, instructions and a personal note for any personality. The Personal Plant comes in two versions, flower or spice mix, for which we drew two characters.


Packaging of the world



visual identity / web design & development

* C H A O S, according to physics: the property of a complex system whose behaviour is so unpredictable as to appear random, owing to great sensitivity to small changes in conditions."

Visual identity and website for Organise Chaos, event management wizards working across projects ranging from small exhibitions to large outdoor festivals.

Festivals and live events are chaos, but there`s a strange kind of magic in that. The website is based on the idea that an event is a live organism, chaotic but adaptable.

We've hidden a little Easter egg, please reload the site a couple of times.


Feminism and a New Conservativism

illustration / layout design

Book cover and layout design for a book published by Bilten and transform!europe, edited by Marko Kostanić.

"In the first part, attention is paid to narrower feminist issues and problems that women face.   The second part focuses on new forms of conservatism that are increasingly shaping political relations in the Balkans"

"Issues of gender inequality and political conservatism in the Balkans have always been treated differently than in the west of the continent. These tendencies are often treated as default cultural features of a geographical area, resistant to political change at least to some degree. Although countries in the Balkans differ in terms of specific histories and institutional contexts, similar trends can be observed."

from the foreword by Marko Kostanić


illustration / packaging

Visibaba is a gypsy brewery making unusual craft beers. Choko Oh No!, a Russian imperial chocolate stout with raspberries, made in Poland as a limited edition beer.

There`s a few things we love, beer and chocolate being quite high on that list. So, we were quite thrilled by the opportunity to design the label for a beer made of chocolate. We tried to convey that while the combination sounds like a bit of a mind ****, the beer is very indulgent and rich in taste.


branding / website design and development

We love working with people and companies who impact the world in positive ways.

In 2020., we were asked to design the identity of a Norwegian startup that strives to preserve our planet’s climate.

Reducing CO2 emissions is today's most pressing challenge and we were really happy to meet some of the people who`ve made it their life's work.

We return carbon is an innovative startup from the Norwegian west coast with the aim to minimize carbon footprints and limit global warming through low-carbon investments and clean energy solutions.


book editing / layout design

*Nebitno { Croatian } = Irrelevant { English }

Since 2014. an unknown artist has been writing short messages with black spray paint all across Zagreb, Croatia. His thoughts often seem quite simple and straightforward, yet somehow manage to touch us in profound ways.

In collaboration with Lauba and the artist himself, in June 2020. we published a book about Nebitno, called "Glavu Gore" ("Chin up!" in Croatian). A few days after the earthquaqe in Zagreb the cover photo of the graffiti was shared by the Croatian Ministry of the Interior on Twiter, sparking another debate on whether graffiti is art or not.

Printed on recycled 150g matte paper, 19x19 cm, the book contains 160 pages with 120 photos by the amazing Goran Kerić, Silvestar Kolbas & Nebitno + a few smart words from Luka Ostojić.

Every copy is signed by the artist. 

Available at: 

Jutarnji List


branding / packaging

Magical forest creatures, tree spirits and guardians of dreams, brought to life by Maša Barišić, Zagreb based fine artist. They scare nightmares away and bring peace, luck and abundance to every home.

The visual identity is inspired by the ceramic creatures themselves, their shapes and patterns, creating a new visual language.



festival identity / promotional materials / web design & development

KLIKER festival is a unique international festival of dance, performing, music and visual arts. Through performances of various, but carefully selected performance formats, domestic and foreign artists introduce children to the art world. In addition to the performance programs, the festival also hosts workshops for children and parents, residencies and education programs for young artists and educators.

The 5th edition of Kliker Festival is exploring what it means to be different, tolerant, open and brave, to be human in spite of the insecurity and uncertainness we now face. Aimed at children from kindergarten through high school, the festival questions how art can help us find answers and shape a more inclusive, open world.


branding / illustration / packaging

*patuljak { Croatian } = dwarf { English }

Pivara Patuljak is the first brewery from Subotica, Serbia, formed out of shared love for good beer and fun experiments.

The logo is a play with type (the word "patuljak" has a slightly shorter stature), accompanied by a symbol derived from the local folk costume and transformed into a pattern, implemented on various packaging, t-shirts, glasses and other promotional materials.

Each beer has an illustrated dwarf character and the background color of the label changes with the beer type (pilsner, dark pilsner).

Primeri brendiranja domaćeg zanatskog piva


festival identity / illustration

Every year, by the end of May, the city of Zagreb becomes a colorful Wonderland, with magic waiting to happen behind every corner.

For the 23rd edition of the festival we tried to capture glimpses of that magic through a series of characters, connected to specific site locations of the festival. The characters were used on posters, the catalogue, flyers, accreditations, t-shirts and other promotional material.


festival identity / illustration

Dubrovnik Craft Beer Festival is a two day event dedicated to promoting Croatian micro breweries.

Commissioned by Valamar and R-OH Concept, we made tiny models of Lokrum island and Dubrovnik Old Town, using a variety of papers, corrugated cardboard, rocks, cork and bass guitar strings (.110). And we loved every second of the process.

Photos of the models were used for a series of teaser postcards, the poster and other promotional materials.


visual identity / illustration series

Visual identity for FONETIKA parties, season 2017/ 2018.

Collaboration with Nikolina Steković